We already tax sugary drink. Now, this BBC column suggests going further, adopting 'plain packaging' requirements that have been used for regulating cigarettes. The idea apparently comes from this IPPR report (press release), which is mentioned but seemingly not linked to by the BBC.
I'll be running an undergraduate version of my ethics of public policy module in the autumn, so topical discussions like this are useful - expect to see more links posted here as I stumble across them.
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